We take a comprehensive approach to marketing, acknowledging the inherent strengths and weaknesses of both traditional marketing approaches as well as more modern ways of reaching people. Through a mix of print and digital advertising strategies, we can effectively maximize our outreach. After all, marketing isn’t just about reaching people. It's about reaching the right people.
WIn the past, marketing for Ranches has typically been done in one of two ways, either through word of mouth or through print advertising. There’s no question that the digital age has changed this and online marketing is well into its debut as a useful tool. Today’s ranch buyer typically comes from an Urban area and is interested in purchasing a recreational or investment ranch, rather than agricultural property. The ranch buyer is more likely to conduct his research through the internet because this is where the first interest will take root. It is paramount that our online marketing efforts convey a clear and concise message.
We are superior members of several websites geared directly towards the buying and selling of high end rural real estate including: Land.com, Lands of America, Costar and LoopNet. This Top-tier membership allows syndicated access, ensuring that your property is featured above similar properties listed by other brokers. In addition, we feature the listings in various high-profile sites, such as The Wall Street Journal, Land and Farm, The Land Report, Mansion Global, Open Fences and several others to extend the reach of your property even further.
At West and Swope we strive to have an active presence within our community. We believe in a strategic communication process that builds upon our current established reputation and aids in maintaining personal relationships. We are committed to involvement in local organizations that support our community.
There is no doubt that online marketing is an incredibly valuable tool, however, we still believe that traditional print advertising has its place. We take a lot of pride in the design that goes into creating our custom Brochures, Maps, and Postcards, which are tailored to each individual property. Each and everyone of our marketing materials are professionally designed, featuring high quality photographs, detailed maps and well witted descriptions. Each of these are put into the hands of qualified buyers and the assets used to make them are featured in local, regional and sometimes national publications, depending on the audience we are attempting to reach for that particular listing.
We don’t believe in simply taking photos just to have them, nor do we commission marketing films simply because everyone else does. Instead, we discuss which of these strategies will be most effective in conveying your message and reaching your audience and then we develop a well-thought-out method that allows us to reach potential buyers in an impactful and emotional way. Our in-house photographer and videographer has great attention to detail and commitment to showing off every asset your property has to offer.
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